A vision for a new retail destination in Farnham
Brightwells Yard is a new retail and residential destination in the heart of Farnham. Our client, Crest Nicholson, wanted to create a distinctive and compelling brand proposition and identity, which included the design of an interactive web brochure as well as a dedicated website that would support the commercial offer and attract future visitors and residents. We were also tasked with designing the hoarding run, which would deliver both commercial and residential messaging in one.
Our goal was to create a strong visual identity and distinctive tone of voice that would attract new businesses, visitors and also potential future homeowners.
One of the key elements of the project was to tell the story of Brightwells Yard, and to create a sense of place, a destination that is breathing new life to the town centre. The destination will attract visitors from across Farnham and further afield and offers a variety of facilities, from new restaurants, shops, a cinema and open public space to a converted Grade II listed building. All of these elements had to talk to multiple audiences including tourists, potential commercial tenants and future homeowners.
We delivered an immersive brand, engaging website, interactive web brochure and hoarding run that has a distinctive look and feel which supports the vision of Brightwells Yard.
The website has a user-centric design and brought content to life through a mixture of copy and imagery, including an interactive map of the site. The interactive web brochure needed to appeal to different commercial audiences and it complements the website, eloquently displaying the benefits of the commercial aspects of the site, to a multitude of different audiences – from large high street retailers, to small independents.