Sophisticated campaign for modular scheme in Kent
Industry innovator TopHat entered the market with a mission to revolutionise the housing sector. With precision engineered design and next level eco-technology at its heart, the brand for Kitchener Barracks needed to introduce the company to the marketplace for the first time and live up to it's strong ideals. Key was more than ready to take on the challenge of ensuring the passion and care of this modular building system was conveyed through all touch-points of the customer experience and distill TopHat's brand values through authentic and engaging marketing.
As the first public facing development brand for TopHat, there was a great strategic focus for this launch and the brand design having to be perfectly aligned with the company values. In order to produce a 360 degree integrated campaign within a short 3 month timeframe, we'd need close and frequent client communications with a broad number of stakeholders.
This fantastic campaign consisted of launch consultation and strategy, brand design, sales brochure, local area photography, hoarding and signage graphics, responsive website, full social strategy and implementation, as well as an outdoor and press campaign. Highlights also include:
• 10 reservations on launch day
• 50% of Phase 1 sold in the first 4 months
• Social engagement within the first 3 months: 8319 organic Twitter impressions, 326 Instagram followers, 15,300 Instagram impressions and 360 clicks on Facebook campaigns.