Key in Show House
Tuesday 19 November 2019
Key makes shock waves in property marketing.
Hold the front page; well page 109 anyway, where our fantastic client Peabody made a truly shocking admission about our award-winning Fish Island Village campaign in last month's copy of Show House Magazine!
In a long form interview with Andrew Peglau, Assistant Director of Marketing at Peabody, he reveals much about his background and inspirations, as well as his ambition and aspirations to do great things.
However, when reflecting on Fish Island Village, he was quoted as saying: "It's rare you get tingles during a pitch, but the concept from creative agency Key Property Marketing really captured the essence of the area."
"Tingles" is what we want - It speaks to an emotional response, so often missing from property marketing campaigns in particular and it's what we now benchmark ourselves on going forwards.
Our approach to any placemaking project is to really get under the skin of the location, understand local perceptions and how they relate to the specific aspirations and behaviours of potential buyers.
This insight and understanding then informs a compelling case for the creative response, which for Fish Island Village as a case in point, went on to win accolades from the Property Marketing Awards including the overall Grand Prix, as well as Best Marketing Campaign at the recent National Housing Awards ceremony in London.
So thanks you Andrew, it was a pleasure to give you Goosebumps and if you'd like to add emotionally driven shock tactics to your brand and campaign, speak to the team today.