Key celebrates triple crown at PMA
Friday 22 June 2018
We’ve been working alongside our friends at Peabody and Hill for the past 18 months on Fish Island Village, a vibrant, authentic and eclectic community in the heart of Hackney Wick. And we’re thrilled to say that we scooped not one, but THREE awards for the project at the Property Marketing Awards 2018.
The award wins include Best Marketing Campaign: Residential Regeneration and Best Marketing Campaign: Residential New-Build, as well as a commendation for Best Placemaking campaign. We also picked up the top Grand Prix award, which was presented by broadcaster Sophie Raworth and is delivered in recognition of: “research and insight, thoughtful strategy, smart choices (not just big budgets), disciplined use of KPIs and metrics, and a genuine and impactful commitment to not only understanding, but working hand-in-hand with the local community to tell authentic stories that reflect the heritage and culture of the space.”
Group Managing Director at FPCG, Andy Moffitt, says: “The Property Marketing Awards are held in high esteem within the industry and we’re absolutely thrilled by our success at this year’s event. The Grand Prix award was the icing on the cake to an amazing evening. It’s a wonderful achievement and it highlights our strategic approach to audience engagement, eye-catching creativity, and our ability to push creative thinking to new heights.''
We were of course joined on the night by our clients. Connie Coyle, Marketing Manager at Hill, says this is a project they were excited about from the very beginning: “The team at Key are inspiring and I love working with them. They have true conviction in the designs they produce and it’s easy (and fun!) to get swept up in their enthusiasm and creativity. We knew that Fish Island Village needed something special. With such a rich and colourful creative area, the opportunity to create a striking and authentic brand was paramount. With the endless support and creative minds of Key, we felt confident enough to be bold and brave. We allowed the environment around us to serve as the canvas for our brand and we’re delighted with how it has evolved. It wasn’t without its challenges, but Key worked with us throughout, helping us find solutions. May this be just one of many successful partnerships with Key!”
Watch this space for further developments and if you'd like to see more of this award-winning campaign, click here.