The power of digital marketing is undeniable, as more and more of us turn to our smartphones to research products and services and to make purchases. And while buying a home is possibly the biggest purchasing decision a consumer will ever make, the journey to buying one is similar to other any product or service. The journey normally starts in the palm of the hand on a mobile device.
With this in mind, our specialist property marketing team launched an in-depth research piece, reviewing the digital landscape within the new-build sector and analysing how developers are using digital channels to connect with consumers. And this research was a topic of discussion at our recent roundtable lunch event.
We regularly bring people together to discuss industry insights and trends, and this month's event was at the Bleeding Heart in Farringdon. The team was joined by a variety of people from across the property sector to discuss the findings of the research and share opinions on how brands can do more to reach and engage with potential buyers.
We discussed a variety of topics including:
- The role of your website: how to create content that boosts SEO and how to keep people on the page
- Social media strategy: what channels provide the best return on investment? What content works best?
- Video and tech - why aren't developers taking inspiration from other sectors and using new tech to excite and engage audiences?
- The gap in the market (turns out, there are quite a few...)
To read the full report click here.
Interested in coming along to the next lunch? Get in touch with Frank and register your interest.