Key
Intelligent Property Marketing

The art of design for garden villages

The art of design for garden villages

5-minute read

With recent Government announcements placing Garden Villages within the public consciousness, we have put together a top ten tips for success when it comes to the art of design for Garden Villages:

#1 - Leverage the development assets in easy to consume graphics

#2 - Agree the phasing strategy for consumer clarity

#3 - Create a memorable lifestyle brand that appeals to the target market

#4 - Choose a beautiful or bespoke font to fully flourish the brand language

#5 - Embed the brand within the public realm for standout and legacy

#6 - Convey the size and scale of the development and amenities

#7 – Create some high quality CGIs to allow the consumer to imagine themselves within the space  

#8 - Illustrate the product USPs of the scheme including the benefits of buying new

#9 - Compose a cracking positioning statement and associated campaign

#10 - Create a compelling lifestyle video to bring the product and proposition to life

So like any large, mixed use placemaking scheme, the Garden Village and its associated principles are a great way to put a new development on the map.

To see examples of our Garden Village work click here

Watch this space for further developments.

The art of design for garden villages graphic
Like this article? Share it
Matthew Clark
Matthew Clark
With over 16 years of Property Sector experience, Matt brings a strategic and campaign-focussed approach to each development project.
Get in touch with me