With recent Government announcements placing Garden Villages within the public consciousness, we have put together a top ten tips for success when it comes to the art of design for Garden Villages:
#1 - Leverage the development assets in easy to consume graphics
#2 - Agree the phasing strategy for consumer clarity
#3 - Create a memorable lifestyle brand that appeals to the target market
#4 - Choose a beautiful or bespoke font to fully flourish the brand language
#5 - Embed the brand within the public realm for standout and legacy
#6 - Convey the size and scale of the development and amenities
#7 – Create some high quality CGIs to allow the consumer to imagine themselves within the space
#8 - Illustrate the product USPs of the scheme including the benefits of buying new
#9 - Compose a cracking positioning statement and associated campaign
#10 - Create a compelling lifestyle video to bring the product and proposition to life
So like any large, mixed use placemaking scheme, the Garden Village and its associated principles are a great way to put a new development on the map.
To see examples of our Garden Village work click here.
Watch this space for further developments.