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Intelligent Property Marketing

The art of design for garden villages

The art of design for garden villages
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The art of design for garden villages

With recent Government announcements placing Garden Villages within the public consciousness, we have put together a top ten tips for success when it comes to the art of design for Garden Villages:

#1 - Leverage the development assets in easy to consume graphics

#2 - Agree the phasing strategy for consumer clarity

#3 - Create a memorable lifestyle brand that appeals to the target market

#4 - Choose a beautiful or bespoke font to fully flourish the brand language

#5 - Embed the brand within the public realm for standout and legacy

#6 - Convey the size and scale of the development and amenities

#7 – Create some high quality CGIs to allow the consumer to imagine themselves within the space  

#8 - Illustrate the product USPs of the scheme including the benefits of buying new

#9 - Compose a cracking positioning statement and associated campaign

#10 - Create a compelling lifestyle video to bring the product and proposition to life

So like any large, mixed use placemaking scheme, the Garden Village and its associated principles are a great way to put a new development on the map.

To see examples of our Garden Village work click here

Watch this space for further developments.

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