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Key roundtable lunch

"Retirement living" needs a re-think

So often in marketing, developers follow the herd. They do things the same because that’s how they’ve always been done, or how their customers like to be communicated to, right? Our job is to challenge these assumptions within the market, but not just to prove a point, or disrupt for the sake of making some undue noise...
"Retirement living" needs a re-think